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Let's put culture on the agenda now!

IRINA BOKOVA, UNESCO Director-General
HELEN CLARK, UNDP Administrator

“To mobilize people,
we need to understand
and embrace their culture“

Ban Ki-Moon Secretary-General of the United Nations

32 CREATIVE
ECONOMIES
IN ACTION
What is the creative economy?

The creative economy is one of the most rapidly growing sectors of the world economy. It is highly transformative in terms of income generation, job creation and export earnings. But that is not all. The creative economy also generates non-monetary value that contributes significantly to achieving people-centered, inclusive and sustainable development.

Cultural and creative industries constitute the core of the Creative Economy.

Human creativity and innovation are the key drivers of these industries and have become the true wealth of nations in the 21st century. Unlocking the potential of the creative economy therefore involves promoting the overall creativity of societies, affirming the distinctive identity of the places where it flourishes and clusters, improving the quality of life where it exists, enhancing local image and prestige. Investing in the creative sector as a driver of social development contributes to an improved quality of life, well-being of communities, individual self-esteem, dialogue and cohesion.